Conformity+&+Commitment

=Conformity and Commitment= Conformity and commitment are overlapping, but distinct, issues. Conformity drives the cultural and social resistance forms involving values and beliefs or their expression in behavioral norms. Commitment may express itself in relation to an organization or special unit, but is also seen in a client’s reluctance to abandon tools or practices in which significant resources have been invested.

People are often happiest doing what they are used to doing. The known provides a degree of security; innovation means risk-taking. There will often be psychological barriers to be overcome before an innovation is accepted. The authors recommend incentives as a means to create alternative investments in the advocated change.